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Ella Rochelle-Lawton
First Amendment
At the San Francisco mural and arts education company, First Amendment (1AM), I work as a Lead Street Art Instructor and in Community Partnerships and Business Development. This role has comprised of designing and carrying out team building workshops, creating marketing graphics for digital and print, painting murals, and developing sales strategies, all while connecting property managers, companies, community groups, and artist to bring public projects out into the street.
Project type
Graphic Design, Sales, Community Partnerships
Key Deliverables
Education Design, Graphic, Experiential
Date
2024
01
First Amendment
01
Team Building Workshops
As an instructor, I have taught over eighty corporate teams from companies like Adobe, Google, Figma, and Microsoft. I independently design street art history and spray paint team building curriculum and perform studio maintenance.
02
03
1AM Projects Mural Booklet
I designed this booklet through Adobe Indesign for print and distribution to be used as a giveaway sales tool and pitch tool to acquire new clients. This book accompanied consultations and full sales strategy plans. My work as a company spokes person and in sales ultimately resulted in new public facing murals, additional community and property management partnerships, grants and funding for murals, and over $25,000 in repeat experiential design services.
04
1AM Projects Mural Booklet
In Design initial draft. I worked to curate the book, selecting a range of projects with target customers of downtown offices, community groups, and developers in mind. After the first draft, I revised copy and edited photos in Premiere to ensure that murals are best highlighted in print.
05
Hoba Mural Process
06
Hoba Mural
I worked on this mural within a team of 1AM muralists. This piece was created for the non profit, Hoba and is one of many community murals supported this year by a grant from Levi's. A large part of my role consists of outreach and community partnerships where I worked to develop relationship with local non profits, schools, grant organizations, community benefit districts and neighborhood alliances.
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