Tigerlily Events Co.

A complete brand design package for a start up events company including a sub-brand design, launch assets, an illustration set, and an in depth web design consultation. I worked closely with the company founder to help bring their company vision to life. After hearing about the founder's desire to serve brides who view their weddings, not with individual interest, but with a desire to create a fun loving atmosphere and community experience, I got to work on a brand identity and graphic design package along with an accompanying sub-brand to distinguish a section of the brand that specifically hosts kids events. The brand works to portray fun and nostalgia through bold colors, pattern, and aged imagery while ensuring audience trust and professionalism through attention to type, color rules, and other strict element usage guides. For example, the tiger character is only associated with the kids sub brand whereas the other illustrations are object based and can be used across the larger brand. The brand as a whole was inspired by the tigerlily flower and the brand's positioning as an environmentally sustainable events company, leading to an abundance of nature based imagery.