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Ella Rochelle-Lawton

UC Berkeley

For over three years, I worked as Lead Illustrator and a multimedia content creator for UC Berkeley's College of Engineering to support recruitment campaigns, the creation of educational resource portals, program overview slide decks, technical engineering / user journey graphics, industry partner presentation assets, and copywriting for feature articles. A large part of my position consisted of working cross departmentally and alongside Master of Engineering teams to help visually depict their complex solutions within the industries of space technology, tech, and health. This work strengthened my ability to work with teams and to zoom out from complex systems to see the larger whole of projects in relationship to users, stakeholders, and audiences. Today, I continue to apply these skills and collaborate with UC Berkeley's DEI to created illustration and graphic design pieces centered around community and authentic storytelling as a registered vendor for the university.
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