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Ella Rochelle-Lawton
Culinary Artistas Apprenticeship Program
As Project Manager, I created and launched the Culinary Artistas Apprenticeship program. Tasked with developing a culinary educator training program to support employee retention, I developed a year long program working closely with Culinary Artista's education, marketing, and web team. The program, now it it's third year consist of a speaker series made up of 12 culinary masters, a mentorship program tailored to individual participants, and a calendar of high quality industry events. Within this three month project, I lead the programs team to launch and market the new apprenticeship, leading to a full cohort and full guest speaker lineup. I also worked closely with their web team by providing Figma wireframes for a resource portal and a landing page for the team to handle the backend of the website using my designed sub-brand guides. On the marketing side, I developed campaign strategies for in person and digital marketing while creating a program announcement article and various social and web graphics. Ultimately, the program has seen increasingly qualified candidates, high applicant rates, consistent employment and volunteer guest speaker turn out.

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Culinary Artistas Apprenticeship Program

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Apprenticeship Program Landing Page
I designed this landing page and a sub-brand for this program creating color and asset guidelines of elements less utilized on the overall brand. I chose elements and brand colors based on the audience ages and the positioning of this program as a professional development opportunity. The lighter and bright green brand colors are reserved for the kids education component of the larger brand.
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Thumbnails for web landing page, resource page, and transition section.
Low fidelity Figma frames to pass off the assignment to the Culinary Artistas web team.
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